Operational debt is the gap between what your company decided and what it actually does. Nobody chooses to create it. Entropy doesn't need permission. Find yours.
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Name the problem that keeps coming back wearing different clothes. Then answer honestly — this is the diagnostic I run on $30M brands, and on myself.
What can't you see? What would someone outside the building notice in an hour?
What are you assuming is true that you've never actually tested?
What do you believe about this that might just be a story you've kept?
What do you keep doing that quietly keeps the problem alive?
The one-page template I use to turn a diagnosis into a ranked, owned, verified fix. Plus the field reports.
Get the template → or grab the free callTwo or more symptoms and you're paying interest. This is a self-check, not a substitute for the real thing: bring me the one that stung most.
mattlady.com · I fix operational debt for brands and agencies.